Digital marketing industry has transformed the way businesses these days plan, coordinate and operate all their business functions. It has leveraged businesses to operate with seamless communication making their functions more accountable.
Irrespective of the industry you operate, digital / social media tools are creating valuable impact on business strategies. Such tools help companies analyze customer preferences, build strong brand identity and find delivery gaps for creating value for their customers. More specifically, they provide solutions to measure impact on company’s bottom line and validate return on investment. The best part is that these tools can be accessed by a large range of desktops, laptops, tablet computers, and smartphones over the Internet and mobile networks.
So, let us check out these 9 tools everyone in the Management industry should be using!
Let’s start with the most popular tool first;
Thirteen years after launching and less than five years after hitting 1 billion, the social networking giant now has 2 billion monthly active users worldwide.It is used by users from all age group. Through the concept of viralityits outreach further get amplified within the network.With such a massive extent of reach worldwide no business can afford to ignore this tool to promote its business.
To begin with, you need to set up a Facebook business page which is different and separate from your profile page. By creating business page, you get access to features such as Facebook Pages Manager, Ads and Insights. These enable you to make posts, run advertising campaigns and monitor progress / impact of the same. Insights gained through Facebook analytics further allows you to develop campaigns and posts that provide more value to your customers based on their desired demographic.
For close interaction / discussion with same set of people, you can create Facebook groups. This helps to build engagement with your community / fans.
With its widest outreach and variety of features, Facebook has proven itself as among the most powerful tools for any type of business in the management industry.
LinkedIn is the most appropriate social property for b2b ideas and other types of business-related activities. It is a business and employment oriented social networking service founded in 2002 and is considered to be the largest social network of professionals built to enhance professional connections for career advancement.
LinkedIn Company Page works similar to Facebook for promoting your business. It also has tools to track your audience responses. Similar to Facebook,LinkedIn helps in generating leads for your business growth. It allows you to build your own community by joining and creating groups.You can choose to follow other company pages that are relevant to your business needs.
With around 500 million members in 200 countries and ranked the 20th most popular website on Alexa Internet (October 2016), LinkedIn can be one of the most powerful tools for any business to increase outreach and grow professional connections.
Created in 2006 with more than 25 offices globally, Twitter is the largest source of breaking news and trending discussions. As per Wikipedia, “This online news and social networking service where users post and interact with messages, “tweets”, restricted to 140 characters, was one of the ten most-visited websites and was described as “the SMS of the Internet” in 2013.”
Having over 300 million active users, Twitter tends to provide a sizeable target market ready to be tapped. However unlike Facebook and LinkedIn, Twitter is a bit different. There is no separate profile or company page for your brand. Users have only one account which can be used for business promotion and community engagement.
As most users feel, “Twitter is a powerful tool companies can use to stay connected with their customers, employees, and business partners. Twitter in management industry can increase brand awareness and improve website traffic and conversions.”
Acquired by Facebook in February 2014 having user base of over one billion makes WhatsApp the most popular messaging application in the world.
Such is the growing impact and acceptance of WhatsApp that in September 2017 it announced a forthcoming business platform which will enable companies to provide customer service to users at scale.Airlines KLM and Aeroméxico both announced their participation in the testing.Both airlines had previously launched customer services on the Facebook Messenger platform.
It is a free platform enabling small businesses to communicate with customers at a scale. WhatsApp recently announced that they are building and testing new tools for businesses to use their service. These include; a free WhatsApp Business app for small companies and an Enterprise Solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. (source: Wikipedia)
You can use Google Sheets, Google Slides, Google Docs and Google Drive etc. to manage your key business operations that involve collaborative learning and information sharing with multiple terminals. It makes everyone’s lives easier when built in your company culture.
Dropbox provides businesses cost effective data storage options. You can upload different files (documents, photos, videos) in the cloud and get them online whenever you need, even if you forget your phone at home. The only thing needed to access your files is an Internet connection.
Blog helps to build a brand even before you have a product or service. It has maximum SEO (search engine optimization) impact and helps to identify partnerships and attract funding sources. It is also useful to find potential employees for your business. And the best part of it all is that it is absolutely free to start a company blog page.
Of all the tools mentioned above, website still remains the most primary and powerful digital tool to attract all stakeholders of your business. It also remains the most authentic source of reliable information to showcase and speak about your business.
Through your website you are always connected to your audience. It is therefore important that your website should be regularly updated with latest feeds so that it has a fresh appeal every time someone logs into it.
Ensure that the website is also SEO compliant which means it should have relevant keywords with no broken links etc. so that it gets properly indexed in search engines especially google. Make sure that your website is responsive so that it is compatible with all digital devices such a smartphone or tablet.
Finally, as they say, “what gets measured, gets done”. Google Analytics is a tool that provides you with all the analytics that you need to measure the performance of your marketing channels that drive traffic to your website.It is essential for any business because it helps you to understand ways to reach your audience and drive traffic to your website.
By using Google Analytics, you can evaluate whether you are meeting your marketing goals properly or you need to re-strategize your campaign.