March 22, 2018
All you Need To Know About PGDM
March 22, 2018

Importance of Communication Skills for Effective Management

Effective management is the key to success in a globally competitive work environment constantly influenced by exponential changes in technology. Effective management determines work culture of an organization, the productive output of its staff, and, finally, success or failure of the entire business. It requires developing effective skills to deal with specific challenges in organizations to fulfill overall business objectives. It further requires seamless coordination with people involved. In such a scenario, ability to communicate effectively is the most desired prerequisite to succeed in job market today. It is considered to be an important tool for professional success nowadays. Communication skills have always been an integral part of effective management which requires clarity of thought and instruction. And it goes without saying that articulation and eloquence in business communication further requires a broad bandwidth covering general awareness about industry, economy and emerging trends.

In business management it is often believed that a team leader should be a good communicator because wrong communication can create antagonism. The ability to communicate with people is the most sought after skill in managers and team members. The Manager is also the team’s link to the larger organization. He must have the ability to effectively negotiate and use persuasion when necessary to ensure the success of the team and project. Through effective communication, manager supports individual and team achievements by creating guidelines for accomplishing tasks and for the career advancement of team members. Getting work done through distributed teams, virtual workforces, and flattened hierarchies require having outstanding strategic communications abilities. Yet, these skills are rarely taught–if at all–until professionals are already in senior management. It is therefore responsibility of any individual to create direct or indirect space for honing such skills.

Listening is key to all effective communication, without the ability to listen effectively messages are easily misunderstood or half understood. In the absence of good listening, communication breaks down and the sender of the message can easily become frustrated or irritated leading to duplication of communication messages. Listening skills are one of the core competencies for successful interaction with others. Listening makes the communicator aware of both verbal and non-verbal messages. Ability to listen effectively thus depends on the degree to which you comprehend these messages. A good listener will listen not only to what is being said, but also to what is left unsaid or only partially said. Effective listening also involves noticing body language and carefully observing variations between verbal and non-verbal messages. Poor listening can be detrimental to business communication as it can result in misunderstandings further resulting in long communication gaps. This could lead to duplication of work, poor inter and intra departmental communications across various functions. Better listening skills on the other hand can improve interpersonal skills by avoiding communication gaps.

It is important to remember that test of good communication is that it is done keeping the intended beneficiary in mind and is not intended to satisfy ones ego. This means that communication should be according to the needs and understanding of the recipient. This ability is acquired through self awareness. Organization should encourage and develop open communication between employees in order to clarify job requirements and eliminate work that does not add sufficiently value. Through effective use of body language, we can reinforce on why and what we are saying.

Undoubtedly communication therefore is the binding force that holds any organization together. It is the means by which functions and functionaries exchange ideas, learn from each others, connect with each other and perhaps most importantly get the job done. Therefore companies today need people who can communicate. Communication and interpersonal skills remain at the top of the list of what matters most to recruiters. So do not ignore the relevance of communication in professional development. Effective communication is an art that requires preparation for long journey to success and prosperity.

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