All of us are familiar with Facebook – a social platform to connect with your friends and family members and get acquainted with new people. A place where you can post your thoughts and interests or read about anything interesting. A mutual space to share important news. As it gained popularity, career-driven individuals started using this platform to make professional connections while brands aimed to increase its followers. Unfortunately, when Facebook users started sharing witty memes, useless information, fake news, unnecessary pictures, and out-of-context content, people grew out of it and avoided using the casual social platform for job opportunities. Therefore, it held no value for them.
Simultaneously, LinkedIn came into the picture as a professional network with an aim to serve and assist today’s professionals. It bridged the gap between recruiters and candidates and helped them to communicate with one another before meeting up for an interview. Designed especially for companies and professionals, LinkedIn cultivated professional relationships, supplied relevant industry content, and initiated industry-specific group discussions. Eventually, it became quite useful for career-driven individuals by providing them with rewarding opportunities and connections. According to statistics, LinkedIn generates almost four times more traffic to any website than Facebook or Twitter.
But the notable presence and valuable recommendations on LinkedIn that can get you hired for a dream company lost its way when people started turning the professional network into a casual sphere. Let us discuss a few pointers how LinkedIn is becoming another Facebook although there is a clear distinction between the two social media networks.
When people get more comfortable with any social media platform whether it is Facebook or LinkedIn, they end up sharing more uncomfortable and irrelevant content. Posting casual profile pictures and motivational memes will not leave a good impression on recruiters or the current employer. At the end of the day, the focus should be on quality, not quantity. Facebook and LinkedIn are two different social media platforms and we need to utilize them for what they are meant for. Using LinkedIn as we do Facebook will not only risk your reputation but will also make you lose your valuable connections.