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Is LinkedIn Becoming Another Facebook?

All of us are familiar with Facebook – a social platform to connect with your friends and family members and get acquainted with new people. A place where you can post your thoughts and interests or read about anything interesting. A mutual space to share important news. As it gained popularity, career-driven individuals started using this platform to make professional connections while brands aimed to increase its followers. Unfortunately, when Facebook users started sharing witty memes, useless information, fake news, unnecessary pictures, and out-of-context content, people grew out of it and avoided using the casual social platform for job opportunities. Therefore, it held no value for them.

Simultaneously, LinkedIn came into the picture as a professional network with an aim to serve and assist today’s professionals. It bridged the gap between recruiters and candidates and helped them to communicate with one another before meeting up for an interview. Designed especially for companies and professionals, LinkedIn cultivated professional relationships, supplied relevant industry content, and initiated industry-specific group discussions. Eventually, it became quite useful for career-driven individuals by providing them with rewarding opportunities and connections. According to statistics, LinkedIn generates almost four times more traffic to any website than Facebook or Twitter.

But the notable presence and valuable recommendations on LinkedIn that can get you hired for a dream company lost its way when people started turning the professional network into a casual sphere. Let us discuss a few pointers how LinkedIn is becoming another Facebook although there is a clear distinction between the two social media networks.

  1. Now, it is nothing surprising to find your LinkedIn feed bombarded with not so witty memes, motivational messages, casual pictures, and selfies.
  2. People have started misusing the skill-endorsement feature and ask their friends to endorse them even when they have no clue about their work or how worthy a person is.
  3. Similar to Facebook, you receive hundreds of unnecessary connection requests from random people wanting you to befriend them. These generic connection requests seem to have no connection to the industry you belong and are of no value.
  4. Content claiming to provide industry insights on your feed has become irrelevant and too generic with no new updates.
  5. Falling victim to useless recommendations like you should post 20 times every month to reach 60 percent of your audience and attract recruiters, people started posting just for the sake of it even when the content holds no value.
  6. To convince companies to hire them, people put up fake designations and certifications and bluff HRs about their skills.
  7. Tagging all the connections in the update asking for a job and highlighting the fact about being jobless is what some people do and ruin their chances of actually landing up with a good job.
  8. You will also come across people posting plagiarized content on their profile – copying job description, articles, and ideas.

When people get more comfortable with any social media platform whether it is Facebook or LinkedIn, they end up sharing more uncomfortable and irrelevant content. Posting casual profile pictures and motivational memes will not leave a good impression on recruiters or the current employer. At the end of the day, the focus should be on quality, not quantity. Facebook and LinkedIn are two different social media platforms and we need to utilize them for what they are meant for. Using LinkedIn as we do Facebook will not only risk your reputation but will also make you lose your valuable connections.

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