Bachelor of Business Administration (With Specializations)(B.B.A.)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

B.B.A. Pass in PUC / 10+2 with an aggregate of 75% of any recognised Board / Council or any other qualification recognized as equivalent there to

• BBA in HRM : A Bachelor of Business Administration (BBA) in Human Resource Management (HRM) mainly focuses on developing people skills in managing and developing an organization's workforce. This specialization includes Selection & Recruitment, Training, Performance Management, and Employee Relations and Retention to optimize workplace productivity and employee satisfaction.
• BBA in Marketing : A Bachelor of Business Administration (BBA) in Marketing emphasizes strategies for effectively promoting products and services. This specialization focuses on consumer behaviour, consumer satisfaction, Business market research, Branding & Advertising, and digital marketing to drive business.
• BBA in Finance : A Bachelor of Business Administration (BBA) in Finance includes financial planning, investment analysis, and corporate finance. This program equips students with financial management skills, risk management, and capital markets to understand various Financial processes.
• BBA in International Business : A Bachelor of Business Administration (BBA) in International Business prepares students to manage global business operations by understanding various Global Business requirements. It includes international Business and trade, cross-cultural management, and global market strategies to face Global Business Challenges.
• BBA in Business Analytics : A Bachelor of Business Administration (BBA) in Business Analytics develops and focuses on using data to drive business This program includes data analysis, statistical methods, and business intelligence tools to analyse and interpret complex data for effective decision making.
• BBA in Entrepreneurship : A Bachelor of Business Administration (BBA) in Entrepreneurship provides exposures of the start-up culture. And helps students with the skills to start and manage their own businesses. This specialization includes knowledge on innovation techniques, business planning, and venture capital, fostering a strong foundation in launching and sustaining successful enterprises.
• Future Scope of BBA specialisations : BBA specializations offer diverse career opportunities in fields of finance, marketing, HRM, international business, and Business analytics, catering to industry-specific demands. Theses specialisations helps students to decide further study options for higher education. And for the students interested in Entrepreneurship, it provides insight about the opportunities and challenges of entrepreneurship journey.