Bachelor of Business Administration (With Specializations) ( B.B.A.)

Course Duration

6 Semesters
(3 Years)

Eligibility Criteria

B.B.A. Pass in PUC / 10+2 with an aggregate of 50% of any recognised Board / Council or any other qualification recognized as equivalent there to

Single specialisation

• BBA in HRM : A Bachelor of Business Administration (BBA) in Human Resource Management (HRM) mainly focuses on developing people skills in managing and developing an organization's workforce. This specialization includes Selection & Recruitment, Training, Performance Management, and Employee Relations and Retention to optimize workplace productivity and employee satisfaction.
• BBA in Marketing : A Bachelor of Business Administration (BBA) in Marketing emphasizes strategies for effectively promoting products and services. This specialization focuses on consumer behaviour, consumer satisfaction, Business market research, Branding & Advertising, and digital marketing to drive business.
• BBA in Finance : A Bachelor of Business Administration (BBA) in Finance includes financial planning, investment analysis, and corporate finance. This program equips students with financial management skills, risk management, and capital markets to understand various Financial processes.
• BBA in International Business : A Bachelor of Business Administration (BBA) in International Business prepares students to manage global business operations by understanding various Global Business requirements. It includes international Business and trade, cross-cultural management, and global market strategies to face Global Business Challenges.
• BBA in Business Analytics : A Bachelor of Business Administration (BBA) in Business Analytics develops and focuses on using data to drive business This program includes data analysis, statistical methods, and business intelligence tools to analyse and interpret complex data for effective decision making.
• BBA in Entrepreneurship : A Bachelor of Business Administration (BBA) in Entrepreneurship provides exposures of the start-up culture. And helps students with the skills to start and manage their own businesses. This specialization includes knowledge on innovation techniques, business planning, and venture capital, fostering a strong foundation in launching and sustaining successful enterprises.
• Future Scope of BBA specialisations : BBA specializations offer diverse career opportunities in fields of finance, marketing, HRM, international business, and Business analytics, catering to industry-specific demands. Theses specialisations helps students to decide further study options for higher education. And for the students interested in Entrepreneurship, it provides insight about the opportunities and challenges of entrepreneurship journey.

Dual Specialisation

• BBA in HR and Branding : A BBA in HR and Branding is a dual specialisation program which blends the concepts of Human Resource Management electives with the Elective courses of Branding specialisation. This specialisation brings the exposure to Talent Acquisition, Talent development and Management functions, Employee welfare and Labour relations along with the understanding of Brand Management, Brand Value, Brand strategies & promotion etc. This undergraduate program not only equips students with understanding of the people management functions, corporate culture and employer branding, but also Branding aspects to prepare the graduate to take up careers in HR and Branding as well.
• BBA in Marketing and Supply Chain Management : A BBA in Marketing and Supply Chain Management is a dynamic program designed for undergraduate students to equip them with combination of marketing strategies, Logistics Management, procurement management and Supply chain management operations. In this course, students are exposed to various aspects of Consumer behaviour, E-commerce, Digital marketing, inventory management at one side and sales, advertisement, branding on the other side. The successful completion of this course enables students to build careers in the field of Marketing, Sales, Supply chain Management, Logistics etc.
• BBA in Finance and Banking : A BBA in Finance and Banking is a program designed to provide the students with an exposure of Financial management, Banking operations, investment management etc. It is a course specially designed for the students who look forward to working in National, Multinational and other kind of Financial Institutions. This course not only gives in-sight into the corporate finance, Commercial and Investment institutions but also helps in understanding the various aspects of Banking and financial regulations, Global financial regulations and risk analysis to name a few.
• BBA in International Business and New Venture creation : A BBA in International Business and New Venture Creation is a dynamic dual specialised program that provides students with the knowledge and skills required to work in and manage Global business operations. It exposes students with the various aspects of Entrepreneurship and innovation at one hand and International Trade and regulations on the other hand to give a strong foundation of the various Business requirements. The course includes key areas such as global market strategies, international finance, International Business regulations, supply chain management, and startup development etc. After successful completion of this course, students can look forward to getting jobs such as international business managers, export/import specialists, startup founders, business consultants, and venture capital analysts etc.
• BBA in Business Analytics and Design Thinking : A BBA in Business Analytics and Design Thinking is a dynamic and innovative course which collates and provides understanding of data-driven decision-making with creative problem-solving techniques. This course aims at providing right exposure to students in the field of Data analysis, data visualization, Design Thinking and so on. This dynamic course will help students to pursue their career as business analysts, Product design and development Managers , Design thinking experts etc.
• BBA in Entrepreneurship and Family Business Management : A BBA in Entrepreneurship and Family Business Management is a course designed for the aspiring entrepreneurs who are amateur idea generators and also for those who wish to carry forward their Family businesses. It provides a strong foundation in business strategy, innovation, succession planning, and financial management, equipping students to launch start-ups or expand existing enterprises. The successful completion of this course will help students to adapt to various challenges of business environment and also provide an in-sight about the other related career opportunities such as Business consultant, Start-Up consultants, Venture Capital analysts, Business development managers etc.