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Bachelor of Business Administration

Bachelor of Business Administration Industry Integrated program aims to bridge the gap between industry and academia. The program through its industry integrated curriculum enhances the skills and competencies required for the global employment market. The teaching pedagogy in addition to Digital mode offers a blend of industry exposure in the form of Internships, Major and Minor project work, Presentation, Challenging Assignments, Industrial visits and Foreign visits. The program also focuses on developing critical thinking and problem-solving abilities in real-life situation and equip students to work effectively as team members through Projects, Presentations, Case Studies and Problem Analysis. The program also emphasises on taking up various certification courses offered in addition to regular degree that is offered by the University. The program also enables students to specialise in various domains like Finance, Marketing, HR and Entrepreneurship. Students also gain hands-on experience through their exposure to Business Lab and improve their communication skills as they are introduced to Language Lab.

Course Curriculum

Course Curriculum

Program Educational Objectives (PEOs)

Program Educational Objectives (PEOs)
  • PEO 1:  Graduate after successful completion of the Program will be able to take up career in Public, Private and Corporate organizations.
  • PEO 2: Graduates after completion of the program will be able to work with diverse teams and are expected to take better decisions in complex situations.
  • PEO 3:  Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

Program Outcomes (POs)

Program Specific Outcomes (PSO)

PSO1: Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business-related areas.
PSO2: Develop ideas for start –ups through knowledge and skills developed during the course of the degree.
PSO3: Apply different tools and techniques in solving problems related to Business.

Programme Outcomes 

The School of Management studies was established in the year 2014 and since then the School has defined Program Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Program Outcomes have been formulated, keeping in view the Vision, Mission and Program Educational Objectives.

PO1: Communicate effectively with various stake - holders
PO2: Foster Analytical and critical thinking abilities for data – based decision making
PO3: Ability to develop Value based leadership Ability
PO4: Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business
PO5: Engage in Research and apply statistical tools and techniques for Problem solving and decision making.
PO6: Enhance skills required for a particular domain by integrating practical and theoretical knowledge
PO7: Gain knowledge through inter- disciplinary and Multi – disciplinary courses
PO8: Apply knowledge of Theory and Practices to solve business problems

Career Opportunities

Career Opportunities

Graduates of this program will have job opportunities in Retail, Banking, Finance, Insurance, IT, Marketing Research, Recruitment, Manufacturing and Consultancy sectors. Students are also groomed to take up entrepreneurial ventures with business incubation support. Many MNCs, private companies, Government and NGOs looking for multidisciplinary skills at managerial positions provide good opportunities for students in the areas of Marketing, Finance, HR, Business Analytics and Operations Management.

Business Analyst





Entrepreneurial ventures



Manufacturing and Consultancy sectors

Marketing Research



Eligibility Criteria

Eligibility Criteria

BBA (Regular):

  • Pass in PUC / 10+2 with minimum 50% marks of any recognised Board / Council or any other qualification recognised as equivalent there to.
  • Course Duration: 6 Semesters (3 Years)

How to Apply?


Rukmini Knowledge Park, Kattigenahalli, Yelahanka, Bangalore - 560064, Karnataka

+91-90211 90211 +91-80-4696 6966

Application Fee

Bachelor of Business Administration

Indian / SAARC Nationals 500
NRI Fee 1000
Foreign Nationals 50