Bachelor of Business Administration (BBA Industry Integrated)

Bachelor of Business Administration Industry Integrated program aims to bridge the gap between industry and academia. The program through its industry integrated curriculum enhances the skills and competencies required for the global employment market. The teaching pedagogy in addition to Digital mode offers a blend of industry exposure in the form of Internships, Major and Minor project work, Presentation, Challenging Assignments, Industrial visits and Foreign visits. The program also focuses on developing critical thinking and problem-solving abilities in real-life situation and equip students to work effectively as team members through Projects, Presentations, Case Studies and Problem Analysis. The program also emphasises on taking up various certification courses offered in addition to regular degree that is offered by the University. The program also enables students to specialise in various domains like Finance, Marketing, HR and Entrepreneurship. Students also gain hands-on experience through their exposure to Business Lab and improve their communication skills as they are introduced to Language Lab.

Course Curriculum

Course Curriculum

Career Opportunities

Career Opportunities

Graduates of this program will have job opportunities in Retail, Banking, Finance, Insurance, IT, Marketing Research, Recruitment, Manufacturing and Consultancy sectors. Students are also groomed to take up entrepreneurial ventures with business incubation support. Many MNCs, private companies, Government and NGOs looking for multidisciplinary skills at managerial positions provide good opportunities for students in the areas of Marketing, Finance, HR, Business Analytics and Operations Management.

Business Analyst





Entrepreneurial ventures



Manufacturing and Consultancy sectors

Marketing Research



Eligibility Criteria

Eligibility Criteria

BBA (Regular):

  • Pass in PUC / 10+2 with minimum 50% marks of any recognised Board / Council or any other qualification recognised as equivalent there to.
  • Course Duration: 6 Semesters (3 Years)

How to Apply?


Rukmini Knowledge Park, Kattigenahalli, Yelahanka, Bangalore - 560064, Karnataka

+91-95388 74444 +91-80-4696 6966

Application Fee

Bachelor of Business Administration (BBA Industry Integrated)

Indian / SAARC Nationals 500
NRI Fee 1000
Foreign Nationals 50