The Bachelor of Business Administration Hons degree in Marketing is designed to provide a broad fundamental knowledge of the nature, structure, institutions, and functions of marketing. Students will graduate with the general principles of sales and marketing. In addition, the student will be able to analyze information critical to marketing and business decisions in manufacturing, distribution (including retailing), services, or not-for-profit industry sectors.
This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing, and accounts and book keeping.
BBA Honours in Marketing
|Indian / SAARC Nationals|