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BBA in Marketing and Supply Chain Management ( BBA in Marketing and Supply Chain Management)

Course Duration

6 Semesters
(3 years)

Eligibility Criteria

B.B.A. Pass in PUC / 10+2 with an aggregate of 50% of any recognised Board / Council or any other qualification recognized as equivalent there to

Overview

A Bachelor of Business Administration (BBA) in Marketing and supply Chain Management emphasizes strategies for effectively promoting products and services. This specialization focuses on consumer behaviour, consumer satisfaction, Business market research, Branding & Advertising, and digital marketing to drive business. The students will be studying Marketing Management, Consumer Behaviour, Advertising, Market Research, Digital Marketing and AI applications in marketing. This exposure in Marketing field will enable students to pursue career as Marketing/Sales Manager, Brand/advertising Manager, Market Research Analyst, Digital Marketing Specialist, Supply chain and Logistics Manager.

Course Curriculum

Sem - 1

01Communicative English

02Language – II

Kannada
Hindi
Additional English

03Fundamentals of Accounting

04Economics for Business

05Introduction to Management

06Business Organization and Environment

07Indian Constitution and Human Rights

08Skill Development Course

Sem - 2

01Communicative English

02Language – II

Kannada
Hindi
Additional English

03Statistics for Management

04Corporate Accounting

05Marketing Management

06Organizational Behavior

07Environment and Public Health

08Skill Development Course

Sem - 3

01Cost Accounting

02Service Sector Management

03Innovation Management

04Human Resource Management

05Environmental Studies

06Open Elective – Career planning and Development

07Skill Development Course

08Soft Skill Training (Placement Department)

Sem - 4

01Business Law

02Financial Management

03Soft Skill Training (Placement Department)

04Skill Development Course

05Self-study Component (online Course)

06Summer Internship-I (Minor Project)

07Soft Core Elective

Finance Specialization
- Corporate Financial Policy
- International Finance
Human Resource Specialization
- Strategic Human Resource Management
- Compensation Management
Marketing Specialization
- Retail Management
- Consumer behaviour
Tourism Specialization.
- Introduction to tourism
- Tourism Geography

Sem - 5

01Income Tax

02Management Accounting

03Business Research Methodology

04Production and Operations Management

05Soft Skill Training (Placement Department)

06Skill Development Course

07 Soft Core

Finance Specialization
- Financial Markets and Services Security Analysis and Portfolio Management
Human Resource Specialization
- Employee welfare & social security
- Organisational change & Development
Marketing Specialization
- International Marketing
- Advertising
Tourism Specialization.
- Travel agency and Tour operations
- Leisure and Recreation Tourism

Sem - 6

01Goods and Service Tax

02Entrepreneur Development Programme

03Business Policy and Strategic Management

04Project Management

05Skill Development Course

06Major Project (Based on Specialization)

BATCH 2023-COURSE MATRIX

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BATCH 2024-COURSE MATRIX

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BATCH 2023-COURSE MATRIX

Programme Educational Objectives (PEOs)

PEO-1

Graduates after successful completion of the programme will be able to take up career in Public, Private and Corporate organizations.

PEO-2

Graduates after completion of the programme will be able to work with diverse teams and are expected to take better decisions in complex situations.

PEO-3

Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

The School of Management studies was established in the year 2014 and since then the School has defined Programme Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Programme Outcomes have been formulated, keeping in view the Vision, Mission and Programme Educational Objectives.

PO 1

Communicate effectively with various stake - holders

PO 2

Foster analytical and critical thinking abilities for data – based decision making

PO 3

Ability to develop Value based leadership ability

PO 4

Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business

PO 5

Engage in Research and apply statistical tools and techniques for problem solving and decision making.

PO 6

Enhance skills required for a particular domain by integrating practical and theoretical knowledge

PO 7

Gain knowledge through inter-disciplinary and multi–disciplinary courses

PO 8

Apply knowledge of Theory and Practices to solve business problems

Programme Specific Outcomes

PSO1: Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business related areas.
PSO2: Develop ideas for start-ups through knowledge and skills developed during the course of the degree.
PSO3: Apply different tools and techniques in solving problems related to Business and in day to day situations during their career

Career Opportunities

A BBA in Marketing and Advertising at REVA University opens a multitude of job prospects in the ever-changing fields of consumer interaction and brand management. Graduates after finishing the programme may work as a marketing manager, advertising manager, brand strategist, and digital marketing expert while leading creative campaigns that enthrall viewers. In positions like media planners, market research analysts, and public relations officers—where analytical ability and creative vision combine to create powerful communication strategies—opportunities exist in plenty.

From retail and entertainment to technology and e-commerce, businesses of all kinds aggressively search for these experts to increase customer loyalty and raise brand recognition. Moreover, this degree also opens doors for entrepreneurial activities in marketing consultancies or advertising firms, promoting leadership and creativity.

Notifications

05 /

Feb
2025

Intelligent Data Communication Technologies & Internet of Things (IDCIoT 2025)

13 /

Jan
2025

FDP on on Deep Dive into AI: Latest Trends using Machine Learning and Deep

06 /

Jan
2025

Founder’s Day - 2025

13 /

Dec
2024

National Conference on “Cold War 2.0 and India”

11 /

Dec
2024

National Conference on Current Trends in Biological and Health Sciences

10 /

Dec
2024

Intra Collegiate E-Sports Tournament - 2024

06 /

Dec
2024

CodeKraze - Junior Edition Hackathon 2024

05 /

Dec
2024

REVA Startup Summit 2024

05 /

Dec
2024

Global Perspectives on Gender Based Violence-Intersectionality and Interdisciplinary Space on 5th &6th Dec 2024

20 /

Nov
2024

REVA University Inter School Throwball Men/Women Tournament 2024