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BBA Marketing And Advertising ( BBA Marketing And Advertising)

Course Duration

6 Semesters
(3 years)

Eligibility Criteria

B.B.A. Pass in PUC / 10+2 with an aggregate of 75% of any recognised Board / Council or any other qualification recognized as equivalent there to

Overview

Offering a thorough awareness of the dynamic world of brand-building, consumer behavior, and strategic communication, the BBA in Marketing and Advertising is the most sought-after undergraduate program at REVA University. Combining basic business theories with a particular understanding of marketing strategies, advertising campaigns, and digital branding provides students with the creative and analytical skills they need to thrive in the competitive market of today.

Among the other subjects taught in the curriculum are consumer psychology, digital marketing, integrated marketing communication, media planning, brand management, and market research. Using new trends such as data-driven marketing, social media advertising, and eco-friendly branding techniques is underlined. Through case studies, industrial projects, and internships, students gain practical knowledge bridging the gap between theoretical frameworks and actual implementation.

The programme also develops critical skills such as strategic thinking, creative problem-solving, and persuasive communication, enabling students to create interesting advertising messages and apply successful marketing plans. Marketing managers, brand strategists, advertising consultants, digital marketers, and media planners are just a few of the professions that graduates of the BBA in Marketing and Advertising get ready for. In a time when consumer interactions and good communication rule, this programme enables future leaders to design stories, create brands, and propel corporate development creatively and precisely.

Course Curriculum

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Fundamentals of Accounting

04Economics for Business

05Introduction to Management

06Business Organization and Environment

07Indian Constitution and Human Rights

08Skill Development Course

01Communicative English

02Language – II

  • Kannada
  • Hindi
  • Additional English

03Statistics for Management

04Corporate Accounting

05Marketing Management

06Organizational Behavior

07Environment and Public Health

08Skill Development Course

01Cost Accounting

02Service Sector Management

03Innovation Management

04Human Resource Management

05Environmental Studies

06Open Elective – Career planning and Development

07Skill Development Course

08Soft Skill Training (Placement Department)

01Business Law

02Financial Management

03Soft Skill Training (Placement Department)

04Skill Development Course

05Self-study Component (online Course)

06Summer Internship-I (Minor Project)

07Soft Core Elective

  • Finance Specialization
    • Corporate Financial Policy
    • International Finance
  • Human Resource Specialization
    • Strategic Human Resource Management
    • Compensation Management
  • Marketing Specialization
    • Retail Management
    • Consumer behaviour
  • Tourism Specialization.
    • Introduction to tourism
    • Tourism Geography

01Income Tax

02Management Accounting

03Business Research Methodology

04Production and Operations Management

05Soft Skill Training (Placement Department)

06Skill Development Course

07 Soft Core

  • Finance Specialization
    • Financial Markets and Services Security Analysis and Portfolio Management
  • Human Resource Specialization
    • Employee welfare & social security
    • Organisational change & Development
  • Marketing Specialization
    • International Marketing
    • Advertising
  • Tourism Specialization.
    • Travel agency and Tour operations
    • Leisure and Recreation Tourism

01Goods and Service Tax

02Entrepreneur Development Programme

03Business Policy and Strategic Management

04Project Management

05Skill Development Course

06Major Project (Based on Specialization)

BATCH 2023-COURSE MATRIX

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cafeteriaBATCH 2023-COURSE MATRIX

Programme Educational Objectives (PEOs)

PEO-1

Graduates after successful completion of the programme will be able to take up career in Public, Private and Corporate organizations.

PEO-2

Graduates after completion of the programme will be able to work with diverse teams and are expected to take better decisions in complex situations.

PEO-3

Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.

Programme Outcomes (POs)

The School of Management studies was established in the year 2014 and since then the School has defined Programme Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Programme Outcomes have been formulated, keeping in view the Vision, Mission and Programme Educational Objectives.

PO 1

Communicate effectively with various stake - holders

PO 2

Foster analytical and critical thinking abilities for data – based decision making

PO 3

Ability to develop Value based leadership ability

PO 4

Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business

PO 5

Engage in Research and apply statistical tools and techniques for problem solving and decision making.

PO 6

Enhance skills required for a particular domain by integrating practical and theoretical knowledge

PO 7

Gain knowledge through inter-disciplinary and multi–disciplinary courses

PO 8

Apply knowledge of Theory and Practices to solve business problems

Programme Specific Outcomes

  • PSO1: Demonstrate understanding of the basic concepts and theoretical knowledge used in the different commerce and business related areas.
  • PSO2: Develop ideas for start-ups through knowledge and skills developed during the course of the degree.
  • PSO3: Apply different tools and techniques in solving problems related to Business and in day to day situations during their career

Career Opportunities

A BBA in Marketing and Advertising at REVA University opens a multitude of job prospects in the ever-changing fields of consumer interaction and brand management. Graduates after finishing the programme may work as a marketing manager, advertising manager, brand strategist, and digital marketing expert while leading creative campaigns that enthrall viewers. In positions like media planners, market research analysts, and public relations officers—where analytical ability and creative vision combine to create powerful communication strategies—opportunities exist in plenty.

From retail and entertainment to technology and e-commerce, businesses of all kinds aggressively search for these experts to increase customer loyalty and raise brand recognition. Moreover, this degree also opens doors for entrepreneurial activities in marketing consultancies or advertising firms, promoting leadership and creativity.

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Notifications

05 /

Feb
2025

Intelligent Data Communication Technologies & Internet of Things (IDCIoT 2025)

13 /

Jan
2025

FDP on on Deep Dive into AI: Latest Trends using Machine Learning and Deep

06 /

Jan
2025

Founder’s Day - 2025

13 /

Dec
2024

National Conference on “Cold War 2.0 and India”

11 /

Dec
2024

National Conference on Current Trends in Biological and Health Sciences

10 /

Dec
2024

Intra Collegiate E-Sports Tournament - 2024

06 /

Dec
2024

CodeKraze - Junior Edition Hackathon 2024

05 /

Dec
2024

REVA Startup Summit 2024

05 /

Dec
2024

Global Perspectives on Gender Based Violence-Intersectionality and Interdisciplinary Space on 5th &6th Dec 2024

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Nov
2024

REVA University Inter School Throwball Men/Women Tournament 2024

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