B.B.A. Pass in PUC / 10+2 with an aggregate of 50% of any recognised Board / Council or any other qualification recognized as equivalent there to
Offering a thorough awareness of the dynamic world of brand-building, consumer behavior, and strategic communication, the BBA in Marketing and Advertising is the most sought-after undergraduate program at REVA University. Combining basic business theories with a particular understanding of marketing strategies, advertising campaigns, and digital branding provides students with the creative and analytical skills they need to thrive in the competitive market of today.
Among the other subjects taught in the curriculum are consumer psychology, digital marketing, integrated marketing communication, media planning, brand management, and market research. Using new trends such as data-driven marketing, social media advertising, and eco-friendly branding techniques is underlined. Through case studies, industrial projects, and internships, students gain practical knowledge bridging the gap between theoretical frameworks and actual implementation.
The programme also develops critical skills such as strategic thinking, creative problem-solving, and persuasive communication, enabling students to create interesting advertising messages and apply successful marketing plans. Marketing managers, brand strategists, advertising consultants, digital marketers, and media planners are just a few of the professions that graduates of the BBA in Marketing and Advertising get ready for. In a time when consumer interactions and good communication rule, this programme enables future leaders to design stories, create brands, and propel corporate development creatively and precisely.
Graduates after successful completion of the programme will be able to take up career in Public, Private and Corporate organizations.
Graduates after completion of the programme will be able to work with diverse teams and are expected to take better decisions in complex situations.
Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.
The School of Management studies was established in the year 2014 and since then the School has defined Programme Outcomes for the courses offered during the Board of Studies meeting. Based on the advice and suggestions of the BOS, EIGHT Programme Outcomes have been formulated, keeping in view the Vision, Mission and Programme Educational Objectives.
Communicate effectively with various stake - holders
Foster analytical and critical thinking abilities for data – based decision making
Ability to develop Value based leadership ability
Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business
Engage in Research and apply statistical tools and techniques for problem solving and decision making.
Enhance skills required for a particular domain by integrating practical and theoretical knowledge
Gain knowledge through inter-disciplinary and multi–disciplinary courses
Apply knowledge of Theory and Practices to solve business problems
A BBA in Marketing and Advertising at REVA University opens a multitude of job prospects in the ever-changing fields of consumer interaction and brand management. Graduates after finishing the programme may work as a marketing manager, advertising manager, brand strategist, and digital marketing expert while leading creative campaigns that enthrall viewers. In positions like media planners, market research analysts, and public relations officers—where analytical ability and creative vision combine to create powerful communication strategies—opportunities exist in plenty.
From retail and entertainment to technology and e-commerce, businesses of all kinds aggressively search for these experts to increase customer loyalty and raise brand recognition. Moreover, this degree also opens doors for entrepreneurial activities in marketing consultancies or advertising firms, promoting leadership and creativity.
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