25 Aug 2020
Event: Alumni Guest Lecture on “Importance of Technical & Copy writing in Marketing"
Date: 25th August 2020
The School of Arts & Humanities organised Alumni Engagement session on “Importance of Technical & Copy writing in Marketing” on 25th August 2020 through online conferencing platform, Microsoft Teams. The resource person for the event was Ms. Rosnera, Technical Writer, Myntra. The lecture was organised for the higher semester students of BA and MA. Around 98 students attended the session. The resource person emphasised on various aspects of technical writing and copywriting for the web. The session was highly informative and the students gained insights on technical writing and copywriting for the web from the lecture. The topic was relevant to the course and it was oriented towards numerous job opportunities for the Media students. As an alumnus of the school, Ms. Rosenra (2017- 19 batch MAJ student) enumerated on the path to a successful career for a media professional and shared her academic and career experiences with her juniors of the same discipline. The lecture ended with a ‘Question and Answer Session’ that was both informative and inspirational. The students approached the resource person with specific queries, which were clarified effectively.
Recording link: https://web.microsoftstream.com/video/7e240a0b-f6f3-4971-a073-cb718c700c03
