06 Nov 2020
As a part of preparing students of M.A Journalism and Communication, REVA University, School of Arts, Humanities and Social Sciences offers Aarambh - Let’s Connect, an online Immersion programme for all candidates who have enrolled into the Post-Graduation programmes in Arts, Humanities and Social Sciences. These candidates will go through an intense academic and industry interaction that will bring a very diverse group onto a communicative stratum from where they can begin to appreciate the value of listening to one another, interpreting thoughts together and working cooperatively and creatively to produce meaningful dialogues in the arena of Media and Communication. The USP of the programme is that students get to learn from their peers, view the School from the perspective of their seniors and their alumni interning or placed in reputed organizations, apart from faculty members and industry experts.
Module 1: USPs of the School and the programme; pathways for students during their three year journey as REVAITES; goals and expectations
Module 2: New Trends in TV Journalism, Social Media Insights, Social Media Platforms, Polarizations of News, Agenda Setting
Module 3: New Trends in Corporate Communication; Grapevine talk, Different tools of corporate communication, Trends in Marketing
Module 4: – Defense Journalism; Different Aspects of Defense Journalism, Treaties and Alliances, Writing Defense report
Module 5: Public relation in Digital age- Concepts of Public relation, PR digital Tools and Event Management
Module 6: Application of Qualitative research in Brand Research; Branding Concepts, Brand Literacy, Focus groups and Interview technique
