IIC Webinar session Series with Dr. Preet Deep Singh, AVP, Invest India
Number of Participants: 117
Date: 14th May 2020
Time: 03:00 PM
Organizer: MHRD, AICTE
E – Session Title: Understanding Role and Application of Marketing Research at Idea to Start up Stage - Foundation Level
Theme: Entrepreneurship Development
Objectives:
* What is Market Research?
* Importance of Market Research String from Idea to Start-up Phase
* Open Source Tools and Their Application
Students & Faculty of REVA University, Bangalore attended the IIC Webinar Session with Dr. Preet Deep Singh, AVP, Invest India on 14th May 2020 03:00 PM
In this talk series Dr. Preet Deep Singh, AVP, Invest India discussed the following points:
* Dr. Preet Deep Singh, AVP, Invest India explained What are the benefits of the Mutual funds in current situation and also explained how to invest in mutual funds in the current situation. Over 130 CR people only 2 CR peoples are invested in Mutual Funds. 
* Also Explained Understanding Role and Application of Marketing Research at Idea to Start up Stage. Also explained the marketing strategy for the early stage startup companies.
* What are all segmentation are there in Market Research, Segmentation Marketing Positioning (STP). Also explained all the type of segmentation process.
* All the startups requested to start the product innovation in B2C sectors and need to avoid B2G for startup companies ( Types Like, B2B, B2C, B2G).