31 Jul 2024
Venue: Conference Room,1st Floor, Administrative Block, REVA university
Introduction
On July 31, 2024, a significant milestone was achieved with the signing of a Memorandum of Understanding (MoU) between Department of Journalism and Communication, REVA university and the Public Relations Council of India (PRCI). The event also marked the initiation of the Young Communicators Club, an initiative aimed at fostering young talent in the field of public relations and communication.
Event Highlights
The event commenced with a warm welcome by Prof. M. Manjunatha, who introduced the dignitaries present and outlined the agenda for the day. This was followed by an inspiring opening address by Dr. Sudeshna Das, HoD, Journalism and Communication emphasizing the importance of this collaboration and the potential it holds for the future of public relations in India.
Mr. Jayaram MB, President of PRCI, delivered the keynote speech, highlighting the evolving landscape of public relations and the crucial role that young communicators will play in shaping its future. He expressed his enthusiasm for the partnership and the opportunities it would create for knowledge sharing, professional development, and industry innovation.
The highlight of the event was the formal signing of the MoU. Dr. N. Ramesh, Vice chancellor, and Ms. Chinmayee Praveen, President of YCC - PRCI, signed the document in the presence of esteemed guests and student representatives. This MoU symbolizes a commitment to collaborate on various initiatives, including training programs, workshops, and joint events aimed at enhancing the skills and capabilities of PR professionals.
Following the signing ceremony, the Young Communicators Club was officially launched. Mr. Manjunatha introduced the club, outlining its vision, objectives, and the opportunities it would offer to young PR enthusiasts. The club aims to provide a platform for aspiring communicators to learn, network, and grow through various activities such as mentorship programs, competitions, and guest lectures by industry experts.
A panel discussion featuring prominent figures in the PR industry was conducted, focusing on the theme "The Future of Public Relations: Empowering the Next Generation". The panellists shared their insights on current trends, challenges, and the skills required for the future. The interactive session saw active participation from the audience, particularly the young attendees, who posed thought-provoking questions.
The event concluded with a networking session, providing an opportunity for attendees to interact with industry leaders, exchange ideas, and explore potential collaborations. Refreshments were served, and the atmosphere was one of enthusiasm and optimism for the future.
The signing of the MoU between REVA university and PRCI, along with the launch of the Young Communicators Club, marks the beginning of a new era of collaboration and growth in the field of public relations. This partnership promises to open numerous opportunities for professional development, innovation, and the empowerment of young communicators. The event was a resounding success, setting the stage for a bright and dynamic future for the PR industry in India.
