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BOOKS

School of Management Studies

Detail of Books and Book chapters

2022
Sl.No Author Title  Chapter Year of pub. Publisher ISBN Link
1 Dr.M Subramanyam and Dr.Harani B Impact of Covid-19 on emerging economies: a perfect storm 5 Jul05 Penerbit Universiti Malaysia
Sabah
9789672738176
2021
1 Dr Anshu Rani, Dr H N Shivaprasad and Dr. Urmila Itam Insights, Innovation, and Analytics for Optimal Customer Engagement Book Chapter: Determinants of Customer
Engagement in Electronic
Word of Mouth (eWOM)
Communication
Feb21 IGI Global ISBN: 1799839192
eISBN: 9781799839200
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2 Dr. Jagdeep Singla, Preeti Ahlawat, Bharti Ayer MARKETING 5.0: PUTTING UP BLOCKS TOGETHER CHAPTER TITLE : Importance of Green Marketing in sustainable development: A Review May21 National Press Associations, New Delhi ISBN No. 978-93-90863-14-3
3 Dara Vijaya Laxmi Marketing 5.0: Putting up Blocks Together The Role of Green Marketing and Sustainability”  May21 National Press Associations, New Delhi ISBN No: 978-93-90863-14-3, Page 122 - 124
4 Nitu Ghosh Research Anthology on Changing Dynamics of Diversity and Safety in the Workforce Chapter-Disruption in HR Through Inclusive Emotional
Culture: Key to Sustainable Growth in Indian Businesses.
Sep21 IGI Global Publishers,
USA
ISBN: 9781668424056;
EISBN: 9781668424063
chapter-20, (pp. 345-366). IGI Global.
http://doi:10.4018/978-1-6684-2405-6.ch020
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5 T. Narayanaswamy,P. Karthika, Kandappan BalasubramanianT Convergence of Internet of Things and Blockchain Technologies Blockchain Enterprise: Use Cases on Multiple Industries Sep21 Springer International Print ISBN
978-3-030-76215-5
Online ISBN
978-3-030-76216-2 
Page 125-137
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